Heidi Beatty, founder of Crown Abbey Ltd is a scientist and innovator who has 20 years experience developing consumer and health care products.
After gaining a bachelors degree in Chemistry from the University of York UK, Heidi worked with Johnson & Johnson for 10 years in Europe and the US. Starting as a Formulator developing products that safely and effectively clean babies’ skin for Johnson’s Baby®, she went on to apply her knowledge of skin to develop pantyliners and then wet wipes – with a focus on developing unique and proprietary claims through linking a deeper understanding of women’s health and wellbeing with new technologies.
In 2010 she joined PDI Healthcare, where she led teams to launch Surface Disinfectants and Skin Antisepsis products – striving to reduce and prevent infections in hospitals. She not only led the R&D team but also brought strategic direction both in terms of process improvement for product innovation and also to improve team effectiveness.
Heidi founded Crown Abbey in 2015. Crown Abbey is a consultancy company that supports clients in their project launches – combining Project Management and Product Development across Consumer and Healthcare categories. Crown Abbey is now four people strong and has completed projects in many different areas including supplements, diagnostics, non-wovens and medical devices.
Heidi combines a unique skillset of innovation and project management, enabling her to conceptualise new ideas and bring them to reality. Her passion for the Environment is evident in the technical solutions she brings as well as her prior involvement in Corporate Sustainability programs. In addition to setting up her own company and numerous product launches, Heidi holds a Project Management Professional (PMP) certification, has been the Chair of EDANA’s Wet Wipe Committee for 3 years, holds a Black Belt in Six Sigma and has filed multiple patents.